Box Office Report: 'The Help' Gains on 'Rise from the Planet from the Apes' 'Glee: The three dimensional Concert Movie' Sings Off Key

The Friday box office converted into an suddenly close race between holdover Rise from the Planet from the Apes and new entry The Assistance, with Rise from the Apes only holding a narrow lead. Preliminary estimations demonstrated twentieth century Fox's Rise from the Apes grossing $7.8 million, while DreamWorks and Participant Media's The Assistance gained $7 million to $7.5 mllion. Most box experts continue to be betting on Rise from the Apes to win the weekend, but when The Assistance--depending on Kathryn Stockett's best-selling novel about Southern whitened ladies and their service personnel--is constantly on the overperform, the end result could change. Because it stands now, Rise from the Apes is anticipated to earn $25.5 million for that weekend, as the Assistance is likely to gross between $20 million and $22 million. Disney, that is disbursing the film, has been conservative in the estimate, and adhering to $20 million. Even at $20 million, that will place the The Assistance's five-day debut (the pic opened up on Wednesday) in a stellar $$ 30 million, much better than expected and reflecting strong person to person. Directed by Tate Taylor, the film received an uncommon A+ CinemaScore and it is playing especially well in African-American towns and trendy movie theaters, such as the ArcLight in La. Three other new films joined the marketplace on Friday to mixed results--Warner Bros./New Line's Final Destination 5, The new sony and Media Privileges Capital's R-ranked action comedy half an hour or Less and Fox's Glee: The three dimensional Concert Movie. Final Destination 5, launched in three dimensional, looked to gross $7 million on Friday, putting the pic on the right track to earn $18 million for that weekend, slightly under expected. The pic received a B+ CinemaScore, with males creating 54% from the audience. Ruben Fleischer's half an hour or Less and Glee: The Film both arrived less than expected, grossing an believed $4.5 million and $3 million, correspondingly, in the Friday box office. Generating a B CinemaScore, half an hour or Less has become forecasted to spread out to $13 million, verus the $15 million to $17 million that The new sony and MRC were wishing for. Males composed a complete 60% from the audience. Glee, that is only playing in three dimensional locations, may gross $7.5 million for that weekend, the weakest showing one of the recent crop of concert photos. What's promising: The concert pic, appealing heavily to more youthful women, received a b CinemaScore. Related Subjects James Franco Viola Davis Emma Stone DreamWorks SKG Rise from the Planet from the Apes The Assistance Final Destination 5 half an hour or Less Glee: The three dimensional Concert Movie